The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other realities regarding modern B2B marketing. We discuss just how the acquiring journey is now entirely fragmented as well as the way that area structure can assist marketing experts retake control of the discovery

https://open.spotify.com/episode/0nTr2Y4rmxJbmP4KOtoQ1yThis is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e&m

https://open.spotify.com/episode/0nTr2Y4rmxJbmP4KOtoQ1yThis is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e&m

Mark Donnigan LinkedIn ProfileMark Donnigan Online ResumeDownload Mark Donnigan PDF ResumeResume of Mark DonniganI am a business executive who leads and inspires my team and colleagues with a growth mindset. I am agile, a value creator, and a doer. I build disruptive technology, software, and consumer service businesses with an explicit focus on go